From strategy to story, exploring how structure shapes purpose and growth.
Based in: SF Bay Area
Currently: Director of Global Sales Activation (VAS) @ VISA
Focus: GTM Strategy, Enablement, AI-Driven Growth, Leadership
Growth has always fascinated me. Not just how organizations scale, but how people evolve within them.
I’ve spent my career designing the invisible architecture behind that growth: the systems, stories, and strategies that move ideas into impact.
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I began as an entrepreneur in digital marketing and IT consulting, helping startups bring their vision to life. Over time, that curiosity for building from the ground up led me into transformation work across industries including banking, payments, e-commerce, and health technology.
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What I’ve learned is simple. Every business challenge is, at its core, a human one. The way we design systems shapes how people think, create, and lead.
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Today, I help organizations connect strategy to story so their teams can work, sell, and grow with greater clarity and purpose. I believe that when growth is intentional, it doesn’t just change companies. It changes people.
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Every framework I build begins with one question: How can we make growth feel human?
Work That Shapes Change
Every project begins with a simple idea: growth happens when vision turns into action. My work bridges strategy and story, structure and emotion, to help organizations and people build what lasts. From transformation frameworks to purpose-driven brands, each project explores how clarity and connection create momentum.
Boards & Community
My commitment to growth extends beyond the workplace.
I’ve served as a board president, vice president, mentor, and advisor to initiatives that empower women, build community, and create meaningful change.
LEADERSHIP SPEAKER - PROP TECH
On Deck
2022
HER RISING CIRCLE
Community Founder
2025
PRESIDENT, BOARD MEMBER
Purpose Forward
2021-2022
VICE PRESIDENT, COMMITTEE CHAIR (FUNDRAISING & STRATEGY)
Women's Habitat of Etobicoke
2018-2019
THE FOUNDERS FUND CANADA
Marketing & Branding Mentor
2019-2021
